Rise your expectations.
Boost your brand.

The Beautynova Elite Trend Lab offers you a privileged perspective of the beauty world, as well as all the information you need to plan your product launch based on sound foundations.

We offer you an analysis that takes into account insights into the target markets, different hair types, the climate to which they are exposed, emerging trends and the aesthetic and cultural preferences of specific target groups.
This then leads to the creative concept, including inspirations and guidelines that we follow right through to the final product.

Our R&D laboratory is our company’s heartbeat, where the product concept starts to take shape.
The desire to experiment has always been at the base of our research. It encourages our lab technicians to combine the rigour of a scientific approach with the naturalness of latest generation ingredients.

By exploring unique and innovative formulas and drawing on more than 15,000 formulas and the expertise of trichologists and hairdressers, we can set higher standards for the market and new horizons for the beauty world. We can therefore guarantee that the formulation quality of your product launch is impeccable in all respects.

Our production plant in Lombardy, on the outskirts of Milan, is equipped with state-of-the-art systems and machinery.

We can therefore guarantee the highest standards of quality and handle large quantities of products while remaining extremely flexible in order to exponentially increase production volumes, thus supporting the diversity of each project. Yes, including yours!

We are organised to work several shifts so that we can ensure prompt deliveries, according to your needs and to all our customers’ requirements.
Quality Control is a feature of all stages in production, from the moment raw materials arrive to the filling process.
Our Quality Control department carries out spectrophotometric tests on hair colours or makes them directly on natural locks of hair or models.

Product customisation ends with the graphic and communication project.

Our graphics and creative department will study the image, packaging and support materials for your product or the entire range.

With the goal of finding a unique and evocative message that will engage consumers, during the process you will be responsible for and jointly make each individual decision so that the product is expressed with a single voice: yours.

We also help you with all the administrative and legal steps required to export to different countries, in accordance with the legislation in force.

Our staff will provide you with the necessary support in drafting, editing and understanding documents, also helping you to complete all the bureaucratic procedures required.

Our in-house styling and technical department will support you in the final training stage concerning the use of products, as well as styling and artistic techniques.

Our styling team, acknowledged worldwide, holds seminars and shows for international audiences, along with small workshops and very specific customised consultations.

Backed by this experience, we will support you in training the people involved in promoting and selling your product.

You too will discover the advantage of relying on a team that updates global trends in style on a daily basis. Our team members are the first in the company to test latest generation products, such as formulations and methods and techniques for application and use, on real models.